Marketing & Strategy for Small Business

13 April 2009

How to lose a deal in 24 hours

Procrastination: to defer action; delay: to procrastinate until an opportunity is lost.

Speaking from personal experience, the art of procrastination has certainly not been kind to my wallet.

A few times in the past I have had a business idea, or was aware of a potential interest in a product I could easily source and delayed making the initial phone call/email.

End result - someone beat me to the post. They made the profit, they started to build valuable business relationships, they enjoyed the fruits of further projects with these new relationships, they have the yacht. They, not me!

I procrastinated. They did not.

Now, I'm not talking about delaying my action by a few months, weeks, or days. I'm talking about delaying my action for one day, or sometimes a few hours!

I'm glad my habits have changed.

Nowadays , unless I am dealing with something really important, I make the calls or send the emails the second I become aware of an opportunity.

You really need to have this habit ingrained in your very being as well.

Remember, it's a big, bad, competitive world out there, if you have discovered an opportunity, it only stays an opportunity until it is uncovered by someone else (who doesn't procrastinate as much as you).

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