Marketing & Strategy for Small Business

20 March 2009

Free Franchise for Photographers

As some of you will know, I am soon about to be launching a Free Franchise for photographers looking to take advantage of any leads my website - richerimagephotography.co.uk generates.

The basic concept I am thinking of is:

• Leads get passed onto a photographer who covers a particular area and a particular field of expertise.
• Should the lead convert, I then take a commission.

This, I feel is a fair business model that provides no risk to you, the photographer.

However, I am aware that further terms and conditions will have to be in-place to ensure everyone involved has a clear understanding of how the system will work.

This is where I would really appreciate your input. To be blunt - this service has got to work, first and foremost, for you, the photographer.

My thoughts on the matter are...

1) Each photographer enjoys exclusivity for their area provided they apply a minimum standard of service. Namely:

  • They contact the customer within 24 hours
  • They are members of the SWPP or can demonstrate their competence behind the camera
  • Any dispute over the quality of work is to be between the Photographer and the Client (i.e. no come back on me)
  • Portfolio Images would need to be supplied for the website
2) An agreed Commission structure:
  • £25 for a portrait session
  • £50 for a Wedding up to £699
  • £100 for Weddings between £700 - £1,499
  • £150 for Weddings between £1500 -£1,999
  • 10% for Weddings over £2,000
  • Corporate - £10%
  • Events - £10%
  • Schools - £10%

3) Each Franchise will cover an area and category. A photographer is welcome to cover more than one provided it is part of their 'core' business

  • Studio Portraits
  • On-Location Portraits
  • Maternity - Studio Based
  • Maternity - On-Location Based
  • Boudoir - Studio
  • Boudoir - On-Location
  • Events
  • Weddings between £700 - £1,499
  • Weddings between £1500 -£1,999
  • Weddings over £2,000
  • Corporate
  • Food
  • Architecture
  • Landscape

In short, that's it. I want to keep everything simple and rewarding for everyone.

Please let me have your thoughts by the comments link (or email me direct).

Also, and just to let you know, I am putting together prices for prints (paper, acrylic and canvass) so you can order them through us as well. However, I will leave this side of the service to up to you - your decision whether to, or not to, use this service does not affect your franchise in anyway.

I am also putting together a subscription service giving all sorts of marketing and sales advice. Again - up to you whether you use it or not.

Thanks, look forward to your comments

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